Strategic Advisory · Evenings & Weekends

The insight of insiders.
The independence of advisors.

We've led teams, closed deals, and delivered results inside major organisations. Now we bring that experience to yours — as independent advisors with no agenda but your success.

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"We built Ruberic to do the work we love most — solving complex commercial problems for ambitious organisations."

We help ambitious businesses across Europe unlock revenue, sharpen strategy, and navigate complex projects — without the overhead of a large agency or full-time hire.

20+
Years across European markets
18+
Years in science & business dev
£15M+
Projects managed
3
Global brands transformed
Ruberic Advisory· Netherlands · UK · Europe· Sales Strategy· Business Development· Project Management· Commercial Forecasting· Partnership Advisory· Innovation Commercialisation· Team Performance· Go-to-Market· Ruberic Advisory· Netherlands · UK · Europe· Sales Strategy· Business Development· Project Management· Commercial Forecasting· Partnership Advisory· Innovation Commercialisation· Team Performance· Go-to-Market·

Two careers.
One consultancy.

Ruberic Advisory is a boutique husband-and-wife consultancy based in the Netherlands — named for the two people who inspire everything we do. We combine deep commercial operations expertise with business development and partnership strategy, working with organisations that want to grow smarter across European and international markets.

Our careers span the UK, the Netherlands, and global organisations — from leading field sales teams of 100+ people to building investment partnerships for breakthrough innovation. We work evenings and weekends, giving you genuine senior-level thinking at a fraction of the cost of a retained advisor.

Marthinus Stols
Sales Operations & Commercial Excellence
A results-driven commercial leader with 20+ years transforming sales operations and business performance for global brands including Ferrero, Sony, and Philips. Renowned for leading field sales teams of 100+, delivering multimillion-pound projects, and building data-driven frameworks that shape strategic decisions. Expert in sales strategy, commercial forecasting, KPI management, digital transformation, and change management across complex European markets.
Sales Operations Commercial Intelligence Project Management Digital Transformation West Europe
Susana Paul-Stols
Business Development & Partnerships
A business development leader with 18+ years bridging science, strategy, and commercial execution across Europe. With a PhD in Neurobiology and a career spanning academic research, pharma/CRO, and innovation strategy, Susana brings rare dual credibility — deep scientific literacy combined with sharp commercial instinct. Specialist in strategic partnerships, deal origination, investor narratives, and building alliances that translate complex ideas into market-ready propositions.
Business Development Strategic Partnerships Investment Strategy Innovation Commercialisation Scientific Credibility

Advisory services built around your growth.

01
Sales & Commercial Strategy
Revenue model design, sales team structure, forecasting frameworks, KPI management and go-to-market planning for businesses looking to scale or sharpen commercial performance.
Led by Marthinus
02
Business Development & Partnerships
Identifying, structuring, and closing strategic partnerships. From deal origination to heads of terms — connecting the right organisations and building relationships that create lasting commercial value.
Led by both founders
03
Project & Programme Management
Independent PMO support for complex, cross-functional projects. Governance, risk management, stakeholder alignment, digital transformation and delivery assurance — Agile or Waterfall.
Led by Marthinus
04
Innovation & Growth Advisory
Helping ambitious organisations translate new products, capabilities or ideas into market-ready propositions — from commercial positioning and pricing strategy to investor and partner narratives.
Led by both founders
05
Team & Leadership Performance
Cross-functional team design, management capability building, and high-performance culture frameworks. Drawing on experience leading teams of 100+ across global FMCG and professional services organisations.
Led by Marthinus
06
Market Entry & Expansion
Market analysis, competitive landscape assessment, and actionable entry strategies for businesses expanding into or across European markets — with particular depth in the Netherlands and UK.
Led by both founders
07
Commercial Intelligence & Reporting
Building the data frameworks, dashboards and reporting structures that give leadership teams real visibility. From Power BI development to KPI design and sales performance management systems.
Led by Marthinus

Focused engagements. Real results.

We keep engagements tight, honest, and outcome-led. No fluff, no bloated decks — just clear thinking and practical action.

Step 01
Discovery Call
A focused conversation to understand your challenge, ambitions, and constraints. No charge, no obligation.
Step 02
Scoping & Proposal
We define the engagement clearly: objectives, timeline, deliverables, and a fixed or day-rate fee.
Step 03
Deep Work
We get into the detail — analysis, strategy, stakeholder work — delivered across evenings and weekends, across time zones if needed.
Step 04
Handoff & Support
Clear recommendations you can act on immediately, with optional ongoing advisory retainer.

Let's talk about your next move.

We take on a small number of clients at a time to ensure genuine senior attention. If you have a project, challenge, or opportunity you'd like to explore — we'd love to hear from you.

hello@rubericadvisory.com
🌐 Based in the Netherlands · Operating across Europe & beyond
🕐 Available evenings (Mon–Fri) & weekends

"All engagements are conducted independently and do not conflict with our respective primary professional roles."